This is a ted talk from Ted Global 2010 by Tom Chatfield, game theorist and author  of Fun Inc.

In it he discusses just what it ios that drives our interest in games, what makes them so pleasurable, so engrossing and so sticky.

He has put together a series of ways in which games reward the brain, and explains each one in real terms.

But beyond the neuro-theoretical he also talks about the ways in which some of this game-brain theory can be applied to education, business and the rest of our non-game life.

Worth a look.

Tom Chatfield: 7 ways games reward the brain